From: LaZerDude (C_BURKE) [#5]
11 Apr 2005
To: John (ICTJOHN) [#4] 11 Apr 2005
John,
Never such a thing as too much info. It's always good to have it. I just put on my filter and take what I need and file the rest for future reference.
Donna and David Gray conduct seminars on how to run on a shoestring. If you have the chance take their seminar...lots of good information about how to capitalize on press releases etc. Which I can do eventually, but I'm feeling like ok, I am developing the skills, obtaining the equipment and the knowledge....by leaps and bounds....the question has become "now what?" (insert laugh here). This brings me back to what do I sell? Which brings me back to inventory.
THEN, working out of my house, HOW do I sell it? I seem to have this single minded idea that a "showroom" is a must.... my previous business was a service business where I went to the customer... it was different somehow....but I'm sure I"m missing something.... maybe "I'M" the missing link.... ( insert laugh here)
Thanks
From: John (ICTJOHN) [#6]
11 Apr 2005
To: LaZerDude (C_BURKE) [#5] 11 Apr 2005
I don't know if I could operate out of my home simply because I accumulate things, so I never have enough space to store everything.
I have taken a siminar from Dave & Donna Grey, I'm sure it is time for a refresher by now. Do ya think they will be in Vegas in July, I do love the heat. (but it's a dry heat!)
From: LaZerDude (C_BURKE) [#7]
11 Apr 2005
To: John (ICTJOHN) [#6] 11 Apr 2005
Vegas in July? What's going on in Vegas in July?
From: John (ICTJOHN) [#8]
11 Apr 2005
To: LaZerDude (C_BURKE) [#7] 11 Apr 2005
Nothing official, Just where I wanna be.......................
From: Rodney Gold (RODNEY_GOLD) [#9]
11 Apr 2005
To: LaZerDude (C_BURKE) [#1] 11 Apr 2005
Hiya Chuck.
In the USA it seems to me that there are a few big suppliers like PDU etc and most guys keep little stock and buy and sell from catalogue. Problem with that is that everyone stocks the same thing and margins seem low.
I would apporach it a different way if you really want to make money. I would develop my own range and be a lot more creative which will remove the problem of keeping stock and will also set you apart from the crowd.
Just taking something like figurines , to offer choices one has to keep many different models , in different sizes and in gold and sliver , often that can translate to 1000's of figures. And that is only figures , if you get into assembly and need components then you need tubes , stems , feruules , rods , nuts , caps , bases and so on.
With a laser , you can EASILY manufacture your own custom awards at HUGE profit margins. You really need very little in stock barring some perspex , laserable materials and all you need to do is find a decent woodwork shop to make bases and plaques for you , the rest you can do from raw materials. Margins on cost of materials doing stuff this way can range from 400% upwards. Apart from any other advantages , each award is one of YOUR creations and is far more satisfying than cutting a rod and assembling.
Even stuff like medals can be created by you (make a master out of pex , send it to a spin caster whou would spin and plate your OWN medal - a 43mm diameter 3mm thick medal cost us about 30c to have spun and plated)
My suggestion would be this. Start off offering customized stuff where you DONT have to keep stocks and use materials you always use. I would see how it develops from there and if needed would then develop the line to incorporate the more traditional stuff. Apart from that , I would also have a look at importing components from Europe and China/taiwan as even tho the initial investment is high in terms of the quantites etc , the margins are correspondingly higher.
However , before getting into any of this , you need to do some market research. firstly , size up the competition , IE see who around you is offering what , this will allow you to gauge the market and the trends. Then ask yourself the questions - Who will be MY potential customers - What is the market worth- why would they want to deal with ME and how do I reach them.
In terms of the trophy market , the retialers tend to shape it , IE if there were only PDU stockists in your region , then the market will be for their products. We have found that customers will willingly pay extra for custom type awards , even in the higher volume cheaper lines.
To give an example , we import a marble block from china , a 2" x2" x 1" block which lands here at 25c (you could have a nice wooden block made locally , perhaps a retiree woodworker working from a garage?), We cut a square of 5mm black pex with a slot in it to cover the top and then laser and cut 3mm pex and glue it into the slot.
Apart from time and labour , the material costs of that job are well under $1 and the selling price you can get is easily in the $8-10 range for something 15cm (6") high. We often do high volumes of these instead of the traditional stuff.
In terms of engraving lams for awards or plates , Gold/black is what you need mostly so stock up on this (we use romark flexibrass and the thicker brushed gold black mostly). Learn a little about pex and plastic glueing , bending (so easy to do , so profitable) and fabrication.
From: LaZerDude (C_BURKE) [#10]
11 Apr 2005
To: Rodney Gold (RODNEY_GOLD) [#9] 11 Apr 2005
Hi Rodney,
THANKS! Lots of great ideas....question, what is perspex? Plexiglass?
Thanks
From: Rodney Gold (RODNEY_GOLD) [#11]
11 Apr 2005
To: LaZerDude (C_BURKE) [#10] 11 Apr 2005
Yep , cast or extruded acrylic (plexiglass)
Have a look at my site to get some ideas - under trophys and awards , we do a huge amount of pex awards and they go down real well
http://www.tokerbros.co.za
It's a great field to get into , and if you do your own , you can easily build up a nice sample range without hassling about carrying the stock to support a bought in sample range.
From: Noel (NOELF) [#12]
11 Apr 2005
To: Rodney Gold (RODNEY_GOLD) [#11] 12 Apr 2005
Your Desmond Tutu award is just eye catching! Some really nice work you have there!
- Noel
From: gt350ed [#13]
12 Apr 2005
To: Rodney Gold (RODNEY_GOLD) [#11] 12 Apr 2005
Rodney: We have not communicated, as yet, but I have been reading your postings and I'm sure that I speak for others here that you are an asset to this forum. I have bookmarked your company website and fully intend to pour over it later as time permits. I agree with Noel and Chuck. You have some interesting looking "stuff". Just goes to show that there's certainly more than one way to skin a cat (not intended as some kind of Afrikan joke--he,he).
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