From: sprinter [#10]
2 Feb 2007
To: ALL
From what is said on the Thermark website and the time it takes to do, I would have to guess it is nothing more than using color seperations and adding the different colors in layers.
I have to agree with Rodney, other processes are available at far less costs and takes much less time.
I find it interesting about a patent, do you really think Thermark would mention Atomic Art on it's website and alude to a 4 color layered process with the Thermark product if they really are trying to patent it. Anything that would use Thermark and potentially limit Thermarks sales would not be in the best interest of Thermark.
I'm not saying the Atomic Arts people aren't great people, but at the price they want, I won't be doing business with them.
EDITED: 2 Feb 2007 by SPRINTER
From: Harvey only (HARVEY-ONLY) [#11]
3 Feb 2007
To: sprinter [#10] 3 Feb 2007
From my early discussions with them, the tricks were special color profiles, laying down the coatings precisely and a set of very exacting laser settings to achieve the proper color photo results. I saw samples at the show last year and they were very impressive.
That being said, the time involved raises the final cost to customer too high in my opinion. There will be a small market for those products due to the cost.
From: Stunt Engraver (DGL) [#12]
3 Feb 2007
To: Rodney Gold (RODNEY_GOLD) [#9] 3 Feb 2007
quote:
There are lots of other technologies that can compete at much cheaper prices and actually print better on more media.
Rodney,
Competing with the durabilty of the AA image, on glass/tile, from what I've seen, could only be rivaled with the kiln fired decal process; another expensive, licensed proposition.
Keep in mind, the size of an image, using the decal process would be limited to the size of the (laser printer's) carrier sheet.
An image generated through other printing methods would be subject to severe UV fading and possible adhesion problems. Not permanent over the long haul.
Although they'll be exhibiting at the ARA show, the awards industry definitely isn't the AA audience.
Architectural applications and the monument industry, are most likely where they'll find inroads. In those markets, a $150 per sq. ft. price tag won't represent an impenetrable roadblock.
In reading the SMC thread, I saw the name Lightwave pop up. First time I'd heard the name and I have no idea what their angle will be, but it sounds like a competitor.
How can that be, if Thermark has formed an alliance with AA?
I agree with Ken, in that, there lies an incongruency and a potential tug-o-war, between Thermark's desire to cover the world with their product and AA's desire to limit the process to confined territories.
In that kind of uneasy environment, I'd be holding my cards close to my vest as well.
AA faces an uphill battle, to be sure, but I think they'll find successful markets for the process.EDITED: 3 Feb 2007 by DGL
From: Dave Jones (DAVERJ) [#13]
3 Feb 2007
To: sprinter [#10] 3 Feb 2007
Somebody (like Atomic Art) can get a patent that is an improvement of another patented process. Since their paptent requires using another patented process, they have to license the original process from the original patent holder, but their improvement patent allows them to restrict who can use that improved process.
Often improvement patents are cross licensed with the original patent holder, allowing both parties to use the combined process. Other times the people with the improved process pay for the rights on the original process and keep the improved process to themselves.
Of course, if the people with the improved process can't get the original patent holder to license that patent, then nobody can use the improved process (neither the holder of the improved patent or the holder of the original). The improvement patent has no effect on the original patent holder using the original patent, just on them using the improved process.
Patents with improvements of existing patents are probably more common than original patents.
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