Full Version: How to increase your sales,easily!
From: Liberty [#2]
10 Dec 2005
To: AnthonyC [#1] 10 Dec 2005
I'd always heard it a little differently, but the same basic end result.
5 Points of Leverage
Leads (point 1)
X
Conversion Rate (point 2)
=
Customers
X
# of transactions per year (point 3)
X
Average $ per Transaction (point 4)
=
Revenues
X
Margins (point 5)
+
Profits
Work on all five points.
From: Rolf (RJB2108) [#3]
12 Dec 2005
To: AnthonyC [#1] 5 Jan 2006
THANK YOU ANTHONY!!
This is great stuff.
I will my eyes on this. And learn and learn and learn ..........
Thanks again
Rolf
From: Cody (BOBTNAILER) [#4]
5 Jan 2006
To: AnthonyC [#1] 5 Jan 2006
What you've shown here goes hand-in-hand with a book that I read called "Return on Customer".
The author points out that most of us have a "new customer acquisition" mindset, but that this is often counter-productive. They go on to demonstrate that, at least in most cases, if we work toward realizing the potential of our existing customers, we'll see much more benefit.
The law of diminishing returns creeps in at some point, because each customer only has so much money. However, we should work toward maximizing the value that each customer brings to our shop.
The book has a lot of insightful points...many of which are over my head. I think I've gotten enough use out of it to cover the purchase price. B-)
Thanks for bringing this up!
Cody