Full Version: Help Marketing
From: jeanettebrewer (JEANETTEBREWER2) [#23]
3 May 2006
To: Dave Jones (DAVERJ) [#19] 3 May 2006
Dave,
Though we've yet to meet, I feel honored to have recently worked with the EE's MVN! Congratulations! B-)
EDITED: 3 May 2006 by JEANETTEBREWER2
From: Dave Jones (DAVERJ) [#24]
3 May 2006
To: jeanettebrewer (JEANETTEBREWER2) [#23] 4 May 2006
I'm sure we'll meet some day. And I'm certainly glad you were there to help me through that whole deal.
I'm also sure that you're one of the EE HVMs (Highly Valued Members)
From: AnthonyC [#25]
3 May 2006
To: Mike (SPACE_ENGRAVERS) [#24] 3 May 2006
Google adwords & website conversion
Websites
This is s very quick overview and I probably will have people telling me I’m wrong simply because it goes against conventional wisdom.
There are different uses for a website the main ones being.
1. Sales. Actually selling a product online
2. Lead generation.
3. Online portfolio.
4. Education.
When you try and do all of these with 1 website it generally gets confusing. This means any traffic you get to your site generally doesn’t achieve the goal you’ve set for it. So you’ve wasted your traffic and possible your money.
If the prospect decides to leave without doing what you want because they’ll “come back later to do itâ€ÂÂÂ, you’ve wasted your chance to talk to them. Or as I like to say romance them about your product.
The sales process online is very much like the romance between a man and a woman. You generally wouldn’t jump in bed right away as soon as you meet. A lot of times you may just be looking for a what I call a “Shy Yes†That is capturing a name and an e-mail Minimum e-mail) so you can follow up with them later. Take the seduction to the next level.
Sorry if this is to brief but I have to run.
Google.
David MVN has given some amazing advice and I like to talk to you more later about passing it on to my clients.
My advice for right now is make sure your website converts the current traffic you are getting before you go and pay for traffic.
"Fools rush in where angels fear to tread!â€ÂÂÂ
I have seen people loose a lot of money by paying what we in the industry call the “idiot taxâ€ÂÂÂ!
Great example would be bidding on Laser Engraving .
Currently max bid is $4.50. That will kill your daily budget. You have to remember you are competing against the Laser Manufacturers who are selling $50,000. Machines.
I’m not trying to dissuade anyone from using Pay Per Click advertising. It’s a great tool But you have to make sure the site works well so you can capaitalize on the traffic.
Sorry for the rant but I really do care about the people here and I’d hate to see people loose a lot of money. For little or no return. Google is very smart. They won’t tell you you are screwing up. Adwords can be a very sophisticated way to max out your credit card.
I have to run as I’m starting to get really swamped with work.And I need to meet these deadlines.
Quick math. Ad position 8’s bid I currently 0.76 per click and it takes 100 clicks to get a 2% response rate. It’s costing you $76.00 just to get 2 people to buy, or contact you.
Best Regards
Anthony
results@ultimate-marketing-solutions.com
PS Yes there are ways to get better position with CTR but that would just confuse things more.
PPS DGL Sorry for the typos.
From: LaZerDude (C_BURKE) [#26]
5 May 2006
To: Mike (SPACE_ENGRAVERS) [#1] 5 May 2006
Mike,
I have only had time to briefly scan the thread so I may repeat something someone has already said.
I'm only about 2 years into this, and I had the very same conversation.....I was frustrated, discouraged, tired and wondering why. BUT I kept going...and all of the best marketing came from WORD OF MOUTH. It takes longer, but it is THE BEST referral system you can get.
Also important in marketing is to get involved. This is tough when you have a full time job as well, ( I am also running my upholstery business to pay the bills while American Pacific Awards continues to grow) but at a minimum join your local chamber, if you military obligations ( thank you for seving by the way) do not preclude you from that. Or better yet join a Rotary Club or other service organization.....not only will you meet new people, make new friends, you will serve your community while all the time BUILDING your business.
Another marketing tool is to follow up IMMEDIATELY when someone enquires about your products/services. I am guilty of NOT doing that and it has cost me some contracts and sales.....so I am getting better at that.
Sometimes it seems there are not enough hours in the day, BUT it all seems to come together at the end of the day.
When I got started, I was impatient, hurried, and being a typical American I WANTED IT NOW!!!! Well, it didn't happen, BUT it IS happening now.....and each day it happens a little faster, and a little faster.....and it will happen for you
Oh, one more thing, right behind word of mouth the yellow page ad I have is my biggest contact generator.
Good luck Mike, you WILL succeed, it will just take some time.
Sorry for the long post........
Just my two cents. Want change?