Full Version: Sales/Marketing Idea
From: Engravin' Dave (DATAKES) [#10]
17 Nov 2004
To: Doug (JDOUG5170) [#9] 17 Nov 2004
Doug,
You misinterpreted my post. I in no way would waste my time with a promotional pen. I was using the example of the high-volume pen distributors who market their product through the mailing of personalized samples. Many companies have been quite successful with this marketing tactic.
I was recommending that she produce some good samples on substrates that will display her photo engraving capabilities. Mailing these out to prospects will open the door to further, more comfortable conversations with them.
From: Doug (JDOUG5170) [#11]
17 Nov 2004
To: Engravin' Dave (DATAKES) [#10] 17 Nov 2004
Glad to hear that I misunderstood what I thought I had read!
Now back to work on that perfect giveaway product! :-)
Doug
From: UncleSteve [#12]
17 Nov 2004
To: Doug (JDOUG5170) [#11] 17 Nov 2004
Perfect self-promo?
An engraved, round disk! On one side it says "TUIT" and on the other side it says "You said you would try our service when you got one so......"
About the size and weight of a silver dollar so it can be used as a small paper weight on the prospects desk.
From: Doug (JDOUG5170) [#13]
17 Nov 2004
To: UncleSteve [#12] 18 Nov 2004
Interesting Unc...I was given one at a show in California that I attended this summer by a customer/friend....still in my pocket. Not heavy enuf to be a paperweight, but I pull it out and look at it frequently.
Doug
From: Dee (DEENA-ONLY) [#14]
17 Nov 2004
To: Doug (JDOUG5170) [#9] 18 Nov 2004
Doug,
There was a discussion on the board awhile back about letting the customer decide if the price is too high. If you have the time and don't have to invest a great deal of money work on that product. You may be surprised.
Dee
From: Doug (JDOUG5170) [#15]
18 Nov 2004
To: Dee (DEENA-ONLY) [#14] 23 Nov 2004
Dee, I hear you.
The sad thing is, I've had 100 sitting, waiting to get into the finish room!
Doug