Full Version: Ya Gotta Start Somewhere

From: Stunt Engraver (DGL) [#13]
 7 Jul 2004
To: UCONN Dave & Lynn too (DANDL48) [#12] 7 Jul 2004

Dave,

That's a valid point.

Of the people I know, who have bought used equipment, the previous owners offered training. Surely, not enough for advanced applications, but enough to get started.

When I worked as an employee, our first system was a Dahlgren System 1. We received no training and learned how to operate the machine by reading the manual. The shop later bought a Newing-Hall TLC 300. We learned from the manual.

When I went on my own, I bought a New Hermes Vanguard 3000. Training was offered, but I declined. The manual was all I needed.

The machines I mentioned, compared to the newer equipment, didn't have as many features, so learning from the manual wasn't too difficult.

Obviously, some manuals are better than others, and a person's mechanical ability and reading comprehension come into play.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA


From: JHayes55 [#14]
 7 Jul 2004
To: Michael [#8] 9 Jul 2004

Michael
Everyone has given you some very sound advice and their personal opinions. I could not disagree with anyone who has responded to you no matter what there preferences and reason are.
What I would point out is a topic that has been touched on by several of our forum members. That is - "What is your market"?
Depending on the type of jobs you have you can make a much more informed decision.
In our case we do mainly awards (plaques- both wood and metal plated, acrylics), engraved signage, name tags and lots trophy plates.
Beside that we have steady industrial engraving business related to tags for industrial machines and metal engraving (or metal marking which ever term you prefer).
Mainly stainless steel and aluminum parts. We started with a mechanical engraver and laser sublimation. Since Jan. 2002 or gross sales have more than tripled. In Jan. 2002 our laser engraver was delivered.
We worked hard to develop a market so that laser would not only pay for itself but pay us a nice premium for running it. Quite frankly the mechanical engraver gets little use anymore. Basically it is too slow for our needs anymore. But it paved the way for where we wanted to go.
Please do not take that to mean that you should start with a laser or a mechanical engrave that decision should depend on you market needs.
My point being know your market - do you want to specialize in "walk in products" that no one else wants to engrave - like David has developed so successfully.
Are you mainly going to do trophy tags? Are you going for the business awards market? Industrial engraving (and what type?) Engraved signage?
Or have you developed some other type market for you services? Once you have identified your market, your decision on what type of engraver should be much easier. The answer could be either one, both or maybe even none.
Best of luck in you business.
Joe

 

EDITED: 8 Jul 2004 by JHAYES55


From: gt350ed [#15]
 8 Jul 2004
To: JHayes55 [#14] 8 Jul 2004

To Michael and ALL: A lot of my feelings and thoughts have been articulated by Joe.

I guess, Michael, that we are a living example of at least one way to go.

Next month will be our first anniversary as a for-real brick and mortar retail trophy and awards shop. We started in dye-sublimation about 5 years ago and that lead us from being home-based to an expanded product line which necessitated a showroom which, in turn, drove us out of our home business into a store. Along the way, we purchased a sandblaster (Rayzist) new (about $2500 with supplies, etc.).

Immediately prior to opening our store a year ago, we researched and scouted around for a used laser. Our research, conducted in part on this very forum, had us weighing the merits between a mechanical engraver or laser. Ultimately, we decided to go the laser route and have not been sorry at all.

Ironically, we were hooked up with Roy and Jeanette Brewer via this forum and they lead us to some folks in Texas who were looking to sell a 2 year old Universal 35w laser "engraver" (sorry Cindy) for less than half of the cost "new".

This is the ONLY "engraver" that we have. Although it is correct that we cannot "engrave" bare metals other than by Cermark, we consider that to be a relatively small loss in revenue opportunities when compared to what the laser has actually done for us. The bottomline for us has been that the laser paid for itself in 120 days and our gross revenues for our first year will approach $75,000--ALMOST ENTIRELY attributable to our laser "engraver". And....no pun intended....we are confident that we have only scratched the surface of additional money making opportunities.

Having said this, we DO plan on purchasing a computerized rotary/mechanical engraver for one reason. We want to capture ALL the business that comes our way.

On another front, although we received NO training from the previous owner (not their fault), we DID receive and pay for basic training from a factory rep in our area ( 1 day in combination with a set-up/check-out of the machine). Also, the manufacturer has been a tremendous resource as needed.

And, BTW, although we have many years of business experience and education in the corporate sector, we (husband & wife) are self taught in the four disciplines integrated into our business model: lasering, sandblasting, dye-sub and graphics/graphic arts.

So far, so good.

And, finally, as has been stated in previous posts, "Ya gotta start sometime, somewhere".....why not now? MAKE YOUR MOVE....and never, never, ever give up.

Good luck! I hope this free stuff from forum members has been helpful to you. I know it has helped us...and continues to help us.


From: Harvey only (HARVEY-ONLY) [#16]
 9 Jul 2004
To: gt350ed [#15] 10 Jul 2004

Ed,

Another proof of 'identify your market'.

You started in sublimation, an imaging field. The laser was a natural extension of imaging that a rotary machine could not do well. Now you have become more familiar with text burning and have developed more of a market for it, you are thinking of a rotary engraver. Makes a lot of sense.

I do not have a problem with calling a laser an engraver. It is a method of removing material to produce the resultant lettering/image. Unless I am wrong, that is the basic definition of engraving.

 


From: Michael [#17]
 9 Jul 2004
To: ALL

Wow!

All this stupendous advice from so many of you! There's a lot cogitate on. "Thank you" doesn't come close to how I feel about your responses, but it's all I have right now, so,

Thank you, all!

From: Stunt Engraver (DGL) [#18]
 10 Jul 2004
To: Harvey only (HARVEY-ONLY) [#16] 10 Jul 2004

Harvey,

I think identifying a market (especially, for someone with no engraving experience) is easier said than done. A huge factor (for me) is operating in areas of enjoyment. Afterall, once you attract customers, you'll be working that beat for a long, long time.

As an employee, I had no control over which areas to work. Whatever came through the door, became my project. It didn't matter if I liked the work or not.

When I went on my own, with experience in several areas, including light industrial, signage, giftware, awards, jewelry and hot stamping, I was able to accept or deny work as I saw fit. Of course, initially, with a limited customer base, I wasn't turning down any work. Survival, took precedence over my likes and dislikes and ANY money, was better than no money at all. So, I thought.

As I became established, I began to weed out the losers. I set a minimum hourly labor rate and if a project didn't hit that mark, it went bye bye. Bottom line.

These days, I continue to enforce my minimum labor rate, but choose to work in areas that exceed that mark.

Communications equipment (walkie-talkies) has been particularly lucrative. Why? Most engravers are scared to death to engrave an item that costs hundreds of dollars. Add to that, the fact that paint-filling is required (many people hate paint-filling, some don't even know how) and you have the perfect storm.

An area of EXTREMELY limited competition.

Essentially, it's impossible to identify an area of desire, until you've sampled them all.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA

 

EDITED: 10 Jul 2004 by DGL


From: aallen [#19]
 10 Jul 2004
To: Stunt Engraver (DGL) [#18] 10 Jul 2004

As being newer to this (started last year), I am still amazed at the things some of you engrave and have people paying for that!

I do understand what you mean about wanting to do what you like to do, but in the beginning doing what it takes to pay the bills. That is so true. I too hope to be able to at some point do only what I wanted to do when I started this. But that time is not here yet. :)

I do appreciate all the time and explanation most of you spend on this board. I might not comment much, as I am new enough I don't have the answers, but please know I appreciate it and am interested in what everyone is doing. So many things!

Thanks again,

 


From: Stunt Engraver (DGL) [#20]
 17 Jul 2004
To: aallen [#19] 17 Jul 2004

aallen,

You say you started engraving last year. At least you've taken the first crucial step.

I read, in another thread, where you said you live in a rural area and are wondering what opportunities exist there.

Tell us alittle more about your business. What type of equipment? What type of work/service are you currently providing? Full time? Part time?

We may be able to offer some suggestions.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA

EDITED: 17 Jul 2004 by DGL


From: aallen [#21]
 17 Jul 2004
To: Stunt Engraver (DGL) [#20] 17 Jul 2004

David,

Yes, I live in a small town, less then 5000 people. We are 30 miles from the Capitol, but there are other engraving shops established there. Here in the small town I have been doing limited business. I decided for the first few months of owning my laser to just learn, learn, make samples and get business started, at a slow pace. Now, I feel I am ready to go to the next level and start working for more business. I am launching my web page this week, advertise and a few other things. Up tell now, most business was word of mouth. I just finished my first larger job, awards for our county fair.

As for equipment, I have a xenetech aurora. I do some woodworking so I have a small hobby shop with the woodworking tools. My husband does welding for some of the items we make. We are at this point doing mostly awards, gifts, tables, home decor items and retail items like that. We are a western lifestyle family that raises horses, so many items have a western flair to them.

I am a high school substitute teacher. I was doing this part time until school was out in June. Now I would like to make this full time and stop teaching.Ready to move this to the next step.

Personally I have three boys that are in many sports. I am a parent that puts the kids over the business. That is the reason for my business at this point still being at home. They are very understanding but would miss me if not involved in school, sports, 4H, FFA, etc.I hope I can reach my goals being at home but, know that at some point I might HAVE to move to town.

Sorry for the book, just wanted to answer all questions and intro myself a little. Again, thanks for such a great place to come and learn!

 


From: Stunt Engraver (DGL) [#22]
 17 Jul 2004
To: aallen [#21] 17 Jul 2004

aallen,

With the woodworking capability you're in a good position to offer items that can't be found in catalogs etc. You're already ahead of many engravers in that regard.

Others may beg to differ, but I say there's nothing wrong, or illegitimate, about being home based. The stigma attached to being home based (hobbyist, not ready for prime time etc.) is still in the air, though much less than anytime in the past.

Ultimately, the quality of your work and a winning customer service attitude will prevail. Where you choose to work, is simply where you choose to work. Don't feel that you haven't "made it" just because you don't have a storefront.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA


From: aallen [#23]
 18 Jul 2004
To: Stunt Engraver (DGL) [#22] 18 Jul 2004

David,

Thanks for the encouragement about being at home. Yes, I sometimes feel people don't take me seriously being a at home business. Just as I got that feeling years ago when I decided to be a stay at home mom for many years. But, I finally realized it didn't matter, as I knew what was important to "ME".

Yes, I hope that the woodworking will help in this business, as my husband welding the tables, and other items helps. I also love taking photos, so I have a few items with photos I have taken in them. I also like to make other things, not engraved things.

Maybe some day I will have a storefront, or if I am lucking, I will be able to keep my storefront at home and enjoy my breaks in the day with my kids, dog, horses, mini donkey and llama! What a nice break it is on a beautiful day! :)

Thanks again, I will keep enjoying the information on this site.


From: UncleSteve [#24]
 18 Jul 2004
To: aallen [#23] 19 Jul 2004

since you have a "small" farm, perhaps there will be room to build a small retail shop on your own land.... Kinda the best of both worlds. You get out of the house to run your business and walk all the way home for lunch and the family.....

Uphill, both ways, in the 2 foot snow, etc. LOL


From: aallen [#25]
 19 Jul 2004
To: UncleSteve [#24] 19 Jul 2004

Yes, that would be the perfect answer to this business for me. If I can get the business to grow and be out here, that is the plan. I do have a small storefront in the house where the locals can come, if they want to drive that big 2 miles to the house from town!! LOL But if at some point I feel I am ready and need to move to town, then that might be the next step. But for now, happy being at home. :)

I do love being at home and doing this. And, they say you should do what you love!!! :) Hopefully that will be my case and at some point, I would like to be able to have the hubby stay home and work here too. As we work great together and he does make so much more things then I do. But, right now, he is needed in town with a regular paycheck.

Are there any others that run this from home without a store front in town?


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