Full Version: Advertising
From: Engravin' Dave (DATAKES) [#7]
6 Jan 2006
To: LaZerDude (C_BURKE) [#6] 6 Jan 2006
Chuck,
The ads I posted in this thread were from last year. Do you think I would share the good stuff? (devil)
I don't do a great deal of advertising. I feel like the rent I pay for a high-visibility commercial space offsets the need to do over-the-top advertising.
I ran about 36 radio spots during the holiday shopping season, using some trade I had earned earlier in the year. Radio response is always difficult to measure, but our sales activity was brisk during that time. Our sales numbers continue to grow.
I am looking forward to a great 2006! :-) :-) :-) :-) :-)
EDITED: 6 Jan 2006 by DATAKES
From: Cody (BOBTNAILER) [#8]
6 Jan 2006
To: Engravin' Dave (DATAKES) [#7] 6 Jan 2006
We went out on a limb and ran some radio ads from Thanksgiving to Christmas Eve. Some spots were 30 seconds, and others were 60 seconds. The spots were placed in/around newscasts, and in Paul Harvey's breaks. We offered a 10% discount for mentioning the ad when placing an order (just as a measurement tool).
We made ONE $25 sale as a result.
HOWEVER...I had many people tell me that they heard our ads, and that they were glad to know about the products and services that we provide. They said that when they needed these things in the future, they'd come to us.
So...I have to avoid the temptation to measure the ads' success by the amount of immediate sales. We've had more NEW customers come in since Christmas than we had last year. Some left money with me, some left with their money. It's likely that at least SOME of these new folks came in as a result of the ads.
We'll probably do the same thing again next year.