Full Version: A Simple Sales Strategy
From: UncleSteve [#4]
20 Feb 2006
To: Birdman (TBIRD1957) [#3] 20 Feb 2006
I believe you were correct to stick to your price list. If .50 would make the difference, the customer wasn't "real"....
From: Johnny Orange (LIFETIME) [#5]
21 Feb 2006
To: Engravin' Dave (DATAKES) [#1] 22 Feb 2006
Hi Mo,
An interesting article and some good points. Well Done.
I have a strategy in my business that i don't give discounts on a trophy order rather I donate a trophy pending the value of the order put before me.
When you engrave the trophy you put on it (Donated by your Company name etc.etc). That trophy then goes into the houshold with your company name on. It is therefore in the eyes of all who visit.
You cannot put your name on money (via discounting) so why not put your name on your product.
The customer walks out and believes your great guy as you have recognised his or her's sporting club etc.
From: Cindy (CINDYM) [#6]
22 Feb 2006
To: Engravin' Dave (DATAKES) [#1] 22 Feb 2006
I am copying this article and giving a copy to all my employees to read. I feel the way it was written was clear & concise enough to get a simple point across - don't be afraid to say no to a simple discount request, but give options & alternatives so you both come out winners.
We also don't match pricing, or come down on our pricing, but we do trade services if it benefits us, or it is a cause I believe is worthy. And we don't donate cash, only product. When I really feel I win is if I can get my business name out there in the public, not just once, but repeatedly. So I don't mind sponsoring things that use radio advertising and will use our name in the promotions, and then we also end up on promotional banners & everything that happens with that event.
I am still working off a trade with a radio station for an event they sponsored. In exchange for product, I have had two years of radio advertising - and I get to pick the times the ad runs and I can change it, drop the ad for a while, and do pretty much anything I choose with it. I give them the topic, and they write the ad. They run it by me, make any changes I want, and presto/chango - I have a professional radio ad to promote our wedding dept during the wedding show! Or whatever I want it to be.
Thanks for sharing this article with us - I wholeheartedly agree with the author.
Cindy M
From: JHayes55 [#7]
26 Feb 2006
To: Cindy (CINDYM) [#6] 27 Feb 2006
From: Cindy (CINDYM) [#8]
27 Feb 2006
To: JHayes55 [#7] 27 Feb 2006
Thanks for asking. Surgery was this last Friday, 2/24, and it turned out one of the arteries was completely blocked, so they put in two stents, and the other two arteries had some little blockage, but nothing that needed more surgery. There was some residual heart damage, and he is on about a 100 pills now for various heart related stuff, but he is home and doing much better, although very weak. Now for the recovery, thank goodness. At least we know now what all was going on, and it's fixed.
Hope you all have a great time in Vegas. I'll be there next year. Don't have too much fun at The Beach, although I know you will. That's what I'll miss the most!
Cindy M
From: Stunt Engraver (DGL) [#9]
27 Feb 2006
To: Cindy (CINDYM) [#8] 27 Feb 2006
Happy to hear your husband is on the mend.
I'll make sure the people at the Beach Party don't have any fun.
We'll save that for next year. :-)
From: JHayes55 [#10]
27 Feb 2006
To: Cindy (CINDYM) [#8] 27 Feb 2006
From: Cindy (CINDYM) [#11]
27 Feb 2006
To: JHayes55 [#10] 27 Feb 2006
From: JHayes55 [#12]
27 Feb 2006
To: Cindy (CINDYM) [#11] 28 Feb 2006