Full Version: Thoughts and Decisions

From: Mick [#3]
 23 May 2006
To: Stunt Engraver (DGL) [#1] 23 May 2006

How does the free advertising in the two magazines benefit the membership of Engraving Etc. ?

From: Shaddy [#4]
 23 May 2006
To: Mick [#3] 23 May 2006

I guess technically the more people know about this place, the more people will come and participate, therefore the wider base of ideas and responses to questions we ask. And in another way, if we were pay, the more people the more money, and in a perfect world, the more money being generated the more features and benefits available to us.

We could, for instance, pay someone to receive bulk orders and then separate and send to us, to take advantage of large order pricing. Large enough so the addition shipping would be swollowed up by the savings.

Those are just some things that crossed my mind.

Shaddy


From: Stunt Engraver (DGL) [#5]
 23 May 2006
To: Mick [#3] 23 May 2006

Mick,

If you've checked the advertising rates of EJ and A&E, collectively, our magazine ads are worth thousands of dollars per year.

We're clearly on the "good end of the stick" considering our magazine ads are widely-circulated, whereas, the EJ and A&E ads, here, aren't widely-circulated at all.

In terms of actual outlay, the Preferred Suppliers "take a hit" only when a forum member takes them up on their exclusive offer.

The magazines take a sizeable hit, every month, of every year.

Shaddy offered a good explanation of the other benefits we'll see, as the result of our symbiotic realtionship with the magazines.

From: Harvey only (HARVEY-ONLY) [#6]
 23 May 2006
To: Shaddy [#4] 23 May 2006

I could not have said it better myself. Thanks

From: Stunt Engraver (DGL) [#7]
 24 May 2006
To: ALL

Here's what we have so far:

1) Usernames will be actual names.

2) All banner ads will be shown on a separate page, with paid advertiser's ads, appearing at the top of the forum page.

Here's my next thought:

Since some people prefer the forum in its current state, without a desire for the "Premium Features" (PF) i.e. Articles, PicTutorials, TeleSeminars, Downloadable Artwork/Templates, Videotaped How-To Segments, Video Field Trips, (to mention features that immediately come to mind) I'm suggesting a low-cost, basic membership.

By low-cost, I mean, somewhere in the $3 per month range, if paid annually.

Similar to "basic cable" those members would be able to order the PF, on an ala carte basis.

There could be another membership level (or two) where PF (to be determined) would be included.

From: Engravin' Dave (DATAKES) [#8]
 25 May 2006
To: Stunt Engraver (DGL) [#7] 25 May 2006

David,

I'm kind of torn on this one. There is one side of me that thinks the annual charge collected should be equal to the projected hard costs of the forum itself. The other side wants the website to develop into something greater, and that takes resources. It won't happen without some additional revenues generated from the forum subscription.

I personally think the proposal you are putting out there is good for many reasons.

1). It will cover the hard costs of the forum, as well as your past out-of-pocket expenses.

2). It will provide some, but likely not all resources needed to advance the website further. The balance can be garnered from the Level 2 subscribers.

3). It allows the forum to become more private, which in return will open up the discussions on some subjects. (This continues to be my favorite immediate benefit.)

4). It will make the Level 2 subscription and its features optional for those who see the value.

5). It allows the members of this forum to remain as one, rather than being split into two Engraving Etc. venues.

6). It provides a more affordable option to those who would have been more challenged with the $99 subscription. It is a newbie-friendly subscription rate.

EDITED: 25 May 2006 by DATAKES


From: Button (LASERCHICK) [#9]
 25 May 2006
To: Stunt Engraver (DGL) [#7] 25 May 2006

From what you have said, I think it sounds great! I can't wait for you to get it up and going. I really need some of the things you listed.

From: Stunt Engraver (DGL) [#10]
 25 May 2006
To: Engravin' Dave (DATAKES) [#8] 25 May 2006

David,

At this point, we really don't know what some of the hard costs will be. I'm just trying to establish a starting point.

When we get into video production/post-production and Engraving Etc. Live! events (which will be videotaped and offered to those who couldn't attend) there will be substantial expenses.

We'll also be paying authors for articles/tutorials and instructors for online education. Those costs, at this point, are also unknown.

I'm attempting to make the site appealing to everyone, with full knowledge, not everyone will be pleased.

Like you, I feel a more private forum will open up the discussions, in some areas and promote a more professional atmosphere.

I didn't like the idea of separate forums and felt that would create an "us against them" (elitism) format, that could only spell trouble.

Obviously, in the early stages, our Premium Features will be a building process. Over time, the accumulation of those features, will be enough to boggle minds. :-) 

From: Harvey only (HARVEY-ONLY) [#11]
 25 May 2006
To: Stunt Engraver (DGL) [#10] 25 May 2006

My only worry is that there will not be enough premium members to allow the fast growth of the premium features.

But otherwise it seems like a better plan. The private list of features we have, a large bit of them from forum member suggestions seems overwhelming in some respects from a time and money perspective. If the income is reduced, they will just take a bit longer to implement.

I think that this idea may be the best of both worlds, just a little slower to get everything done.


From: Stunt Engraver (DGL) [#12]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#11] 25 May 2006

Harvey,

I'm hoping the "entry level" membership will be attractive enough an offer, to inspire many people to join.

That would give us a better ($) footing, initially.

Some of the Premium Features can be generated more quickly than others; the TeleSeminars, PicTutorials, brief How-To Videos and Flash Tutorials, for example, can be generated fairly quickly.

From: Harvey only (HARVEY-ONLY) [#13]
 25 May 2006
To: Stunt Engraver (DGL) [#12] 25 May 2006

quote:
brief How-To Videos and Flash Tutorials


Unless you have some equipment hidden somewhere that I do not know about, that one might not be that fast. I do not have any of that equipment available.

From: PenMan [#14]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#13] 25 May 2006

For playing video over the web you can get by with a fairly cheap camera. I was a videographer in a former life. Carried a 24 lb. camera on my shoulder. Come to think of it, that's probably why I limp now!

From: Harvey only (HARVEY-ONLY) [#15]
 25 May 2006
To: PenMan [#14] 26 May 2006

Try the old 16mm film cameras that took 400' of film. You were lucky.

(Prior life, engineer in CBS News Camera Engineering department.)


From: sprinter [#16]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#15] 25 May 2006

Listening to you and PenMan, it reminds me how I had to walk 20 miles to go to school and it was uphill both ways :-) 

From: Harvey only (HARVEY-ONLY) [#17]
 25 May 2006
To: sprinter [#16] 25 May 2006

Walk in our shoes for a mile and you will understand.

The land was flat by me, but burrowing through the ten foot snow drifts was a bummer.


From: LaZerDude (C_BURKE) [#18]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#11] 25 May 2006

quote:
My only worry is that there will not be enough premium members to allow the fast growth of the premium features.



Harvey,
Fast is not always equal to good. As recent history shows it would, in MY OPINION, be better to proceed slowly and methodically as is being done now. As you yourself have stated Rome was not built in a day, nor is any great endeavor.

Just my two cents. Want change?

From: LaZerDude (C_BURKE) [#19]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#17] 25 May 2006

quote:
Walk in our shoes for a mile and you will understand.

The land was flat by me, but burrowing through the ten foot snow drifts was a bummer.



Harvey,
While I am not a moderator or anything, I think THIS is one thread that should not be taken off topic. ( insert loud wrist slap sound here)

From: Ken D. (KDEVORY) [#20]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#18] 25 May 2006

It would also be nice to have something, yes content will be added over time. It seems like the current approach is to release everything at once. Start with the easy things first to have something...

From: Harvey only (HARVEY-ONLY) [#21]
 25 May 2006
To: Ken D. (KDEVORY) [#20] 25 May 2006

I was hoping to have something in most of the categories, rather than in the works. I wanted the people in premium to at least see that things were being done rather than just underway.

The things that require outlay for equipment/programs would have to wait, but I did not want that to take too long. After all, when premium is paid, we want to see premium delivered, not just that it is coming.

I wanted the accusations of smoke and mirrors to be ended instantly. If it takes a while, it will still be viewed as smoke and mirrors, with good reason. By the way, I do not feel that the smoke and mirror accusations were totally wrong, we have nothing to show at the moment. If we show what we have at the moment, there goes the premium to the free site, (our free site). Then what do we have to offer?

As sprinter said, between a rock and a hard place. It is very true.

EDITED: 25 May 2006 by HARVEY-ONLY


From: Ken D. (KDEVORY) [#22]
 25 May 2006
To: Harvey only (HARVEY-ONLY) [#21] 25 May 2006

If only there were a soft bed between the two.
Speaking of which, I have an early morning tomorrow...


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