Full Version: Another Factor

From: gt350ed [#2]
 28 Jun 2006
To: Engravin' Dave (DATAKES) [#1] 28 Jun 2006

Whether it be trophies or any other awards & recognition product, you have to "display to play". I know I don't have to tell you that ours is a very visual industry. It's always a lot easier to sell a product that is actually on display than from a catalog.

We estimate that trophies represent about 37% of our gross revenue. Coincidentally or otherwise, it's about 37% of our showroom display that we have allocated to trophies; mostly on shelves across windows at eye level or higher. A quick count while writing this post indicates that we have about 100 trophies on display, all different. And we have another 100 or so resins in display cases. Unlike other shops or tradition, we do NOT display sets (1st, 2nd, 3rd, etc.), even though we DO sell sets more often than not. We show them what can be done in this regard, as opposed to taking up space with what is essentially a 3-Peat of the same trophy or award.

For further space-saving, we do not have many really large or tall trophies on display, although we DO build them to order. Most of what we display is in the $12.50 to $25.00 range, with a lesser segment in the $45.00 to $65.00 range.

From: Engravin' Dave (DATAKES) [#3]
 28 Jun 2006
To: gt350ed [#2] 28 Jun 2006

To contradict that theory, I have no plastic trophies on display and I still seem to be selling more and more as of late. Part of it might be because I am doing them upon request, but offering the more unique designs that others may not have seen before.

EDITED: 28 Jun 2006 by DATAKES

From: gt350ed [#4]
 28 Jun 2006
To: Engravin' Dave (DATAKES) [#3] 28 Jun 2006

What really blows your EXPERIENCE, is the fact that you are in the "Show Me" state. Go figure. B-) 

From: Stunt Engraver (DGL) [#5]
 28 Jun 2006
To: gt350ed [#4] 28 Jun 2006

Ed,

I think David wants to amend the state motto to read, "Show Me the Money."

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