Full Version: Cermark pricing....

From: smitty [#1]
 17 Jan 2007
To: ALL

Howdy all, I'll keep it short. I was wondering how you might go about pricing out things you do with cermark or thurmark? I have to possible jobs I might need to use the spray on, just wondering what would be a good way to price it out. Thanks!

From: JHayes55 [#2]
 17 Jan 2007
To: smitty [#1] 17 Jan 2007

Each container of CerMark should cover "X" number of square inches (check the can or web site for amount of coverage) - take the price of that times whatever markup you want, (2x or 3x for example) figure your square inches you plan to cover, then add laser time, cost of clean up, unpacking the item and repacking the item, add overhead cost and labor. This should give you a good idea of where you should be on price. Key issue is treat yourself fairly, laser engraving on stainless is not something they can get just anywhere on the street.

EDITED: 17 Jan 2007 by JHAYES55

From: Cody (BOBTNAILER) [#3]
 17 Jan 2007
To: smitty [#1] 17 Jan 2007

Smitty,

I think my last bottle of Cermark paste (~ 1 pint or so - don't remember the exact size) was about $70. I believe it's about $100 now for the same size.

We do about 50-100 stainless steel plates at a time for one of our customers. These plates range in size from 1" x 2" to 6" x 6", and everything in between. My automatic charge for the Cermark itself is $10 per run.

At my rate of usage, I expect to get at least a thousand (probably more) of these plates out of a single bottle.

Note that I charge more for the TIME it takes to apply and clean the Cermark than I do for the chemical itself. The helps me to defray the cost of the Cermark and the brushes that I use to apply it (yes, I still use a brush...finally bought an airbrush, but haven't used it yet).

In my opinion, the Cermark is a consumable, just like the toner in a laser printer....it's an overhead item. I could certainly be looking at it the wrong way.


Cody

From: smitty [#4]
 17 Jan 2007
To: ALL

Okay, thank you! I was leaning towards both suggestions to eventually come up with some kind of formula standard for pricing. When they say one spray can covers 1100 sq inches, how close is that estimate? Thanks again.

From: JHayes55 [#5]
 17 Jan 2007
To: smitty [#4] 17 Jan 2007

It should be very close to correct. Remember most people agree that a thin complete coat is better than a heavy coat.

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