Full Version: Market Research

From: Dave Jones (DAVERJ) [#19]
 21 Jan 2007
To: Stunt Engraver (DGL) [#18] 21 Jan 2007

Also, a business that has an ongoing need can bring in a more predictable and consistent income that the random engraving of gift items.

Of course the business could suddenly stop needing their specific item too, so always best not to rely on only one or two those.


From: Dan (DJ_DAN) [#20]
 21 Jan 2007
To: ALL

quote:
Dave,

As usual, very good advice.

Of that advice, I personally found this to be the most valuable:


quote:
Instead of thinking about individuals needing gifts and personal items engraved, think about small to large businesses that might need things engraved on an ongoing basis.


Indeed I agree.

I liked your suggestions there.. and appreciate your help. I'm considering a lot of options at the moment, and one of those decisions is regarding 'what products to specialise in'.

Corporate business does seem like a good option:
Awards & recognition, nameplates, engraved pens, business card holders, signs etc.

Like you said, there is potential of a more 'constant' work flow from the corporate business too.

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