Full Version: Pictures Talk!
From: Toni (TONI56) [#12]
9 Apr 2007
To: Engravin' Dave (DATAKES) [#1] 9 Apr 2007
From: Engravin' Dave (DATAKES) [#13]
9 Apr 2007
To: Toni (TONI56) [#12] 9 Apr 2007
EDITED: 9 Apr 2007 by DATAKES
From: Mikey (MIKE2449) [#14]
9 Apr 2007
To: Engravin' Dave (DATAKES) [#13] 9 Apr 2007
Dave:
We did this type of imaging at the company I used to work for. We covered Greyhound buses, semi's, etc. 8 years ago, it cost approx $15.00 per sq ft for the output and install. 3M makes the substrate and if you do something like this be sure to get the uv laminate. That being said it will last about 3 years before it starts to degrade. We used to compose all our work in Photoshop. The final output is usually no more than 50-75 dpi. You can probably google 3M vehicle graphics to get the stats. They used to be something like this. For every eight hours the vehicle is on a urban toll road, you will get approx 14,000 views (approx 2.5 secs each). Worth it? From a marketing standpoint, it has a powerful, measurable ROI. We had a program in place for trucking companies that went something like this. Let us talk to your clients, we'll put vehicle graphics on your semi's, pay you for the space (about what it costs to change oil or tires in a given period), and everyone was happy. Composing the content is where the challange comes--you have to have color flight charts for the device doing the output--or it will be compromised. Now adays though they have really nice 6 color flat bed printers or the Arizona machine. They really fly on the output side. Install them is also tricky. You need someone with experience, or you will have bubbles, creases, tears, etc.
It will definatley brand your company. Worth it? I would say yes if you have the budget. If you really want to know more about this stuff, I'd be happy to discuss it.
Michael
From: Engravin' Dave (DATAKES) [#15]
9 Apr 2007
To: Mikey (MIKE2449) [#14] 10 Apr 2007
From: Dave Jones (DAVERJ) [#16]
9 Apr 2007
To: Engravin' Dave (DATAKES) [#15] 9 Apr 2007
From: Sei (SEIMA) [#17]
9 Apr 2007
To: John (ICTJOHN) [#9] 10 Apr 2007
I'm starting to wish I'd taken the estimating spreadsheets for the other divisions of the company I used to work for. But ah well...
As I recall a full vehicle wrap would cost anywhere from 1 to 2.5 grand depending on the amount of design involved, the size of the vehicle, the complexity of the vehicle (hard curves to go around? Rivets to cover?).
If you're skilled with vinyl application there are places you could order the prints and apply them yourself. Look in the classifieds in the back of Sign Business from NBM.
If you have a box truck you can get a banner mounting system that consists of metal rails bolted to the side of the truck. A banner is then stretched between these rails allowing for relatively cheap, easy to change graphics. These are great since you can change them season to season, or even month to month to reflect specials. I never worked with them personally, though, so I don't have an idea of the cost.
It's definitely a step up from magnetics, though. When I drive around I hardly notice vehicle mags at all, but a good wrap job is difficult to miss.
Sei
From: Mikey (MIKE2449) [#18]
10 Apr 2007
To: Engravin' Dave (DATAKES) [#15] 10 Apr 2007
Dave:
My take on the vehicle you showed--at least 3K. The design time is the key here, how long, was there specialty photo work involved, et al. Could it get to 5K--oh yeah, easy.
Mike
From: Engravin' Dave (DATAKES) [#19]
10 Apr 2007
To: Mikey (MIKE2449) [#18] 10 Apr 2007
From: precisionlaser [#20]
10 Apr 2007
To: ALL
From: precisionlaser [#21]
10 Apr 2007
To: Engravin' Dave (DATAKES) [#19] 10 Apr 2007
From: Engravin' Dave (DATAKES) [#22]
10 Apr 2007
To: precisionlaser [#21] Unread
Mark,
With something like that in the neighborhood, it may be time for you to get into tile murals. It may help you fill up your free time. :P
From: LaZerDude (C_BURKE) [#23]
11 Apr 2007
To: Engravin' Dave (DATAKES) [#1] 11 Apr 2007
How in the world do you FIND this stuff.....
I cc'd you on an email I sent to Sam.......
From: Carl (CSEWELL) [#24]
11 Apr 2007
To: Engravin' Dave (DATAKES) [#1] 11 Apr 2007
Strange. I can't seem to recall any of the advertisers...............
From: Sam (SGVARN) [#25]
11 Apr 2007
To: ALL
My good buddy Chuck Burke told me you guys were talking about my van so I had to check it out.
I didn't even know that Harding had posted the images to their website, not that it matters. Jim is a good guy and if it helps his business then I think that's great.
To answer a few questions that seem to have popped up regarding the graphics and cost (if you really wanted to know...):
Cost - all I'll really say about that is that the ranges quoted on this thread were accurate. However, we used graphics that were developed for our corporate catalog so that cost was already largely taken care of...and that has the potential to be a big number. The pretty blonde girl was a friend of someone at Harding and I think we paid her a few bucks to be our model.
On the alignement of the graphics: I toiled over this one because they are actually crooked in relation to the "lines" of the van. However, because the rear end of the van sits high (heavy duty shocks), the graphics are actually level with the road. That was Jim's idea and I think that due to the nature of our business (I can spot a crooked plate a mile away) it still kind of bugs me. But when you're driving down the road or see it across the street, you don't notice the lines of van so you only see the graphics as being level. That was Jim's argument and it works for me (except when I get too close and that "crooked image" creeps into my head).
Does it pay dividends? I'd have to say "absolutely". We constantly get comments about it from our customers. It helps to keep us visible around town. We have two locations so it's always traveling between the two or making deliveries so it gets seen pretty often. We park it parallel to a another street so everyone can't help but see it when they drive by. No regrets in doing it at all.
Someone asked if it makes my customers think we charge more to help pay for it. I would hope not. But I'll say that if they think that because of what they see on our van then they'll probably never buy from us when they see our showroom. It's very nice and generates tons of comments from our customers ("Wow", or "This isn't what I expected" etc.). I think that people want to shop at successful businesses because it adds to their confidence level and I also think they want to shop in nice, attractive showrooms. If someone doesn't want to buy from us because of our prices there is really very little we can do about it. But we strive for a professional approach and after people compare they'll find that we really aren't any more than anyone else. But we put forth a higher perceived value (we like to think at least).
Hope this helps,
Sam
From: Stunt Engraver (DGL) [#26]
11 Apr 2007
To: Sam (SGVARN) [#25] 11 Apr 2007
Thank you for joining the discussion. We prefer to talk about people, in front of their backs. :-)
Also, thank you for your sound words of wisdom in the Selling a Business thread.
EDITED: 11 Apr 2007 by DGL
From: LaZerDude (C_BURKE) [#27]
11 Apr 2007
To: Sam (SGVARN) [#25] 11 Apr 2007
Sam,
Welcome to the forum.
What about the care and feeding of your van? Washing, waxing...etc....
From: Sam (SGVARN) [#28]
11 Apr 2007
To: LaZerDude (C_BURKE) [#27] 11 Apr 2007
Washing? Waxing? Dang, I knew I was forgetting something! I just thought the girl was getting a suntan!
Nothing special. We just wash it like normal but we haven't waxed it. The print is laminated so it's pretty protected and is supposed to be UV stable so it shouldn't fade too bad too fast.
Or maybe I misread your email, Chuck...were you looking for a job? I think the van COULD use washing about now. Let me know!
Sam
From: LaZerDude (C_BURKE) [#29]
11 Apr 2007
To: Sam (SGVARN) [#28] Unread
MAN! Your FIRST day on the forum at MY invitation no less and THIS is the way you treat me?????? Sheeeesh.... ( insert gregarious good natured laugh here)...
On a more serious note, even YOU could not afford me. B-)
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