Tracy,
When I find myself in your position, I ask what the customer has been paying in the past; not as a precursor to undercutting the competiton, but as my way of helping the customer get an honest price.
If the customer is jumping ship, there has to be a reason and price may have nothing to do with it.
If the price they've been paying makes financial sense, I tell the person I'm willing to match that price.
If I think the price is too low, I tell them so and explain why my price must be higher.
I've found, most of the time a customer is looking for another source, it's usually a quality or production-time issue.
David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA |
