Chuck,
I too have missed your postings and I too am in the same state of mind your are in. My wife and I started our laser business 1 1/2 years ago and we were both working full time jobs. My wife has since quit her job and is working at home doing the laser stuff. But, most days go by without her getting one single phone call. I ask her every day when I get home, "Did you get any calls or emails today?" The answer is usually "No". We finally bit the bullet and spent the money to have a very nice website designed, hoping that someone shopping online might find us. We also are trying a radio ad right now on the local radio station. We also had a 30 second tv ad for a month before Christmas. Of all of these, the tv ad was definitely the best response, but I think it may have been because it was the holiday. By far, the best advertising is word of mouth. Everyone that sees our stuff, loves it and tells others about it. Unfortunately, it takes a long time for the word to spread far and wide enough to make our business profitable. So now, I spend my lunch break online, racking my brain, for other avenues to take this business. I have done a couple industrial jobs, with a couple more quoted, but nothing to get excited over. I ask my wife all the time, "how can we make our business grow?" We can't seem to find our "niche market" or our "specialty item". I guess I don't have any answers for you, just some encouragement to let you know that you are not alone in the way you're feeling right now. So, try not to be discouraged. We're all in this business together and we're here to help each other out. I think it helps just to talk about it and get it off your chest.
Eric Scales
Unique Laser Creations
Hermitage, PA
www.uniquelasercreations.com
uniquelaser@adelphia.net |