Hey Becky,
The biggest thing about the embroidery industry is their client base. (Very lucrative)
Most deal with schools (medals, medallions, awards & plaques)
and a lot of them deal with the corporate market.
I worked the NBM shows for a year in my previous life and I have to admit they were the target market for me when I was on the tradeshow floor.
What are you trying to achieve?
Building their business? (Them outsourcing to you?)
Or building your business? (Tapping into their customer base/ Joint ventures/edorsements?)
Both are good! But use 2 very different strategies.
This is probably as clear as MUD but I hope it helps
Anthony
www.ultimate-marketing-solutions.com |