Market Research - Engraving Etc. Forum

From:	Stunt Engraver (DGL)	21 Jan 2007
To:	Dave Jones (DAVERJ)	18 of 20

5806.18 In reply to 5806.17
Dave, As usual, very good advice. Of that advice, I personally found this to be the most valuable: quote: Instead of thinking about individuals needing gifts and personal items engraved, think about small to large businesses that might need things engraved on an ongoing basis. Not only will some of those companies have engraving, or various marking needs of their own, some may cater to the individuals needing gifts or personalized items engraved. In my opinion, it's best to let them deal with the retail end and become an ongoing supplier of goods and/or services to those companies. David "The Stunt Engraver" Lavaneri DGL Engraving Port Hueneme, CA
EDITED: 21 Jan 2007 by DGL

From:	Dave Jones (DAVERJ)	21 Jan 2007
To:	Stunt Engraver (DGL)	19 of 20

5806.19 In reply to 5806.18

Also, a business that has an ongoing need can bring in a more predictable and consistent income that the random engraving of gift items.

Of course the business could suddenly stop needing their specific item too, so always best not to rely on only one or two those.

From:	Dan (DJ_DAN)	21 Jan 2007
To:	ALL	20 of 20

5806.20
quote: Dave, As usual, very good advice. Of that advice, I personally found this to be the most valuable: quote: Instead of thinking about individuals needing gifts and personal items engraved, think about small to large businesses that might need things engraved on an ongoing basis. Indeed I agree. I liked your suggestions there.. and appreciate your help. I'm considering a lot of options at the moment, and one of those decisions is regarding 'what products to specialise in'. Corporate business does seem like a good option: Awards & recognition, nameplates, engraved pens, business card holders, signs etc. Like you said, there is potential of a more 'constant' work flow from the corporate business too.

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