Why is OEM Transfer out of the Mainstream?

From:	Stunt Engraver (DGL)	25 Mar 2007
To:	Doug (JDOUG5170)	4 of 9

6423.4 In reply to 6423.3
Mike and Doug, Thank you for your educated guesses. The cost of exhibiting at trade shows, has not only become an issue for the small companies, I spoke to a representative of one of our industry's major suppliers, who says it's definitely become a factor. I suppose that's all the more reason to stay in touch with the online forums, where some of the "unsung heroes" can be spotlighted, thereby giving the forum members an edge, in working with emerging processes, of which the mainstream has yet to become aware. David "The Stunt Engraver" Lavaneri DGL Engraving Port Hueneme, CA

From:	RALLYGUY (RALLYGUY1)	25 Mar 2007
To:	Stunt Engraver (DGL)	5 of 9

6423.5 In reply to 6423.4

One more guess for you David,

When you have a system to sell like the "magic" system....you essentially claim and control the whole process allowing more profit for yourself as a vendor. This gives you a better reason to market that product....(higher profit).

Right now the only part of the OEM process that you can make money with as a vendor is the paper...Not exactly a high ticket item,...and there are already several vendors aiming for that market......JBL, and Mick at Cactus are the first two that I know of other than the magic system.

They eliminated the "magic" and have gone on selling the paper and process as more cost effective and better for those reasons....but I'm sure the profit level on the paper alone isn't nearly as much compared to selling a "system" that requires xyz equipment, toners, and papers etc...

Less profit means less money/reason to market heavily..............Even when the process may be superior in both cost and results.

Thanks,

Brian Genrich

Rallye Productions Inc.
1-800-236-2036 x112
Custom cut, or sheet stock Sublimatable metal,
Screen printing, and other digital print services.

EDITED: 25 Mar 2007 by RALLYGUY1

From:	Stunt Engraver (DGL)	25 Mar 2007
To:	RALLYGUY (RALLYGUY1)	7 of 9

6423.7 In reply to 6423.5
Brian, Makes sense, although in that case, the existence of the paper itself remains largely a secret. Good for end users, who want an edge over the people who don't know about it, but the slow-boat-method for the sellers of the transfer paper. David "The Stunt Engraver" Lavaneri DGL Engraving Port Hueneme, CA

From:	RALLYGUY (RALLYGUY1)	25 Mar 2007
To:	Stunt Engraver (DGL)	8 of 9

6423.8 In reply to 6423.7
quote: the existence of the paper itself remains largely a secret. My guess is that it's a secret because there isn't a whole bunch of money to be made in sharing it....Forum buzz will flourish because the switch to that process will most benefit the end user Namely people like you and I, and perhaps a couple of vendors. Until they decide to publicly market the product heavily, I expect it to continue as an industry secret. Ultimately the forum's will help it grow......but right now there is no real advertising budget to compete with the other types of imaging systems that are out there. Kind of an odd way about the free market eh? Sometimes even when it brings a better process to market....it sits on the sideline because it's not as profitable as the old way. Thanks, Brian Genrich Rallye Productions Inc. 1-800-236-2036 x112 Custom cut, or sheet stock Sublimatable metal, Screen printing, and other digital print services.
EDITED: 25 Mar 2007 by RALLYGUY1

From:	Mick	26 Mar 2007
To:	RALLYGUY (RALLYGUY1)	9 of 9

6423.9 In reply to 6423.8
Brian quote: Kind of an odd way about the free market eh? Sometimes even when it brings a better process to market....it sits on the sideline because it's not as profitable as the old way. You are correct Brian, the major players in sublimation that are selling inks, paper, substrates etc. now would see all of those sales dwindle to the sales of paper only. That is why they will not sell the CLTT (OEM Transfer) process, no money to be made. Mick Cactus Equipment & Supplies www.cactus-equipment.com 800-440-6847