One more guess for you David,

When you have a system to sell like the "magic" system....you essentially claim and control the whole process allowing more profit for yourself as a vendor. This gives you a better reason to market that product....(higher profit).

Right now the only part of the OEM process that you can make money with as a vendor is the paper...Not exactly a high ticket item,...and there are already several vendors aiming for that market......JBL, and Mick at Cactus are the first two that I know of other than the magic system.

They eliminated the "magic" and have gone on selling the paper and process as more cost effective and better for those reasons....but I'm sure the profit level on the paper alone isn't nearly as much compared to selling a "system" that requires xyz equipment, toners, and papers etc...

Less profit means less money/reason to market heavily..............Even when the process may be superior in both cost and results.