John,
Listen to what we're hearing in this thread. For various reasons, people can't make it to Las Vegas. Either too far away or too expensive to attend.
I've been attending trade shows for decades, and one question has always lingered in my mind:
"Is our country's minority population involved in the awards and engraving business?"
If so, you wouldn't know it by attending the shows. The outward appearance is that of "The land of white bread and mayonaisse."
The overwhelming majority of show attendees are established award dealers.
It's great fun to drive, or fly, into a big city and hob-knob with friends, but that does absolutely nothing to advance our industry.
Trade shows bring revenue to cities. From what you're saying, Wichita could use a shot in the arm.
Not only would the city receive a small degree of much-needed financial relief, but the people of the area would be encouraged to find alternatives to their "one-company-economy."
Last year, for the very first time in my 51-year life, I flew from coast to coast. I was flying from big city, to big city.
As the well-traveled passengers fought boredom, by reading magazines and watching movies in thumbnail format, I sat next to a window and gazed across our land with the wide-eyed wonderment of a child.
I didn't have the benefit of seeing our state lines neatly-partitioned and labeled, as on a geographical map. Wide areas of seemingly unpopulated land would give way to a smattering of dirt roads and buildings, which in turn, would lead to wider, paved roads and the larger buildings of a nearby city. Then, the reverse would happen.
To this day, I have no idea which states, or which cities I was flying over.
That flight only served to heighten my curiosity. Which cities were I seeing? Who are the people? What drives their local economy?
The Engraving Etc. Live! event, in the Midwest, will, in a small way, answer those questions.
That's only one waystation. I'll want to visit many more.
David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA
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