Joe Hayes and all. Thanks Joe for the encouragement to ask these questions.

I now have a vinyl cutter and software. Supplies are on their way in today. I have set up the machine and done a few test cuts in plain and fancy layouts and everything is smooth. I have applied vinyl in the past and no problems there.

My big stopper is what to display as samples in my store. What wording is best for headings on the displays, e.g., 'Vinyl Graphics & Signage', or 'Vinyl Decals' or what? The store is in Jersey Gardens Mall in Elizabeth, NJ. I feel at this time the big seller will be graphics and messages for rear and side windows of cars. I hope that the sales will be a do-it-yourself application.

Any thoughts or comments will be greatly appreciated.

Thanks in advance!

Philadelphia, PA (Really Bensalem)

Harvey's Sub Page When you finally understand it completely... it changes.

Harvey,

Don't miss out on a wonderful opportunity to sell vinyl window signs/displays to the other stores in the mall.

As for headings, the first thing I thought of was using a back window or windshield from the junk yard and put samples right ON them as your display AND header! Check out the cars in the lot at the mall and see what type of images they are already buying.

Harvey
We use vinyl graphics, Automotive graphics, Truck lettering, vinyl logos.
No matter what you call it someone will not understand what it is you do.
using a piece auto glass with lettering on it would work, or a small car or truck
with vinyl on the model to display what you do. Otherwise cut a car or truck
out of vinyl and use it on the sign board to display what you do.
Also - I suggest you work up a one page vinyl application instruction sheet.
Selling a squeegee & instructions as a "self application package" is a good add
on to selling vinyl.

Joe

Good ideas. Thanks.

A large model car is the only thing there will be room for, the store is fairly loaded, but it *will* be there. There is much wall space because the engraving area is behind a half-wall so we can see the customers. The only thing on the back wall is a 3.5' x 8' sign, (vinyl on frosted acrylic), that was in front of our older location. I always felt that the side walls needed something, but nothing seemed to fit the decor. Product display always fits the decor.

Already have the cheep squeegees on order and have made up an application sheet. Came out pretty well just drawing graphics in Corel. I had an hour to experiment with distortion tools for the first time, and Corel carries quite a bang with tools. Sweeping arrows are now easy.

Philadelphia, PA (Really Bensalem)

Harvey's Sub Page When you finally understand it completely... it changes.

It certainly helps with ideas, thanks. What I am up against also, that came to light big time, is that the mall must approve all signage even inside the store, as well as displays. Who said that owning your business makes you the boss? Not me!

They will not allow any sign on a white background. So how do you display the colors well? They will not allow too much color because it 'detracts'. They will not allow large signs because it 'shouts'. Yep 1" lettering samples sure works to display outdoor signage, yeah sure.

I'll work it out slowly but these suggestions do give food for thought. Adding on slowly once they get used to what is there sometimes works.

And this mall is a lot more lenient that others.

Philadelphia, PA (Really Bensalem)

Harvey's Sub Page When you finally understand it completely... it changes.