Chuck,
Picking up where we left off, on the "new/old" forum. We were discussing "Casual Marketing" and how I've been able to generate new business through conversations with relative strangers.
At the time, you were saying, no matter how much talking you did, not much business was generated.
Examples of applications for the equipment you use, are all around you. Since you're fairly new to the business, you may not be recognizing them.
When talking to people, if you know the full range of your equipment's capabilities, opportunities will present themselves:
1) If you have a full color printer, printing Custom Certificates on parchment, or using your printer to "fill in the blanks" of stock certificates will appeal to organizations who want an inexpensive, yet attractive way to recognize achievement. Schools fall into this category.
2) Picture framers need title plates, or desciption plates for framed items.
Those are just a couple of ideas, but the key to "Casual Marketing" is to engage a person conversation, which has nothing to do with "selling." Take an interest in what the person does for a living, their hobbies, or how they spend their off hours.
At that point, you'll have established a rapport, and when you make an offer of assistance, with an awards program or something that will add value to a product they produce, you're regarded as a "friend helping a friend."
No hard sell.
David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA |