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 From:  Stunt Engraver (DGL)
 To:  John (JOHNRMONTG) 
2008.4 In reply to 2008.3 

John,

I enjoyed the pep talk as well. The one intangible is "confidence."

When faced with the prospect of losing a job, due to a higher quote than others, the most difficult thing to do, can be sticking to your quote.

Sadly, when the going gets tough, some people will lower their price, before considering that price isn't the only component to a sale.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA

EDITED: 24 Sep 2005 by DGL

 

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 From:  Michael
 To:  Engravin' Dave (DATAKES) 
2008.5 In reply to 2008.1 

An interesting presentation. Some great scare tactics. A couple of valid points.

Kind of reminded me of a conversation I had with a hobby shop owner about 10 years ago. Boy, did he believe in the "American Way"! Loved to point to his successful store (which, when he purchased it, had an outstanding reputation in the modell RR industry) as an example of "how to do it".

His biggest and most frequently voiced complaint was about his competition. Not the other hobby stores, but the guy who created a unique model in his basement and sold it via mail order from ads in the same magazines in which he advertised. According to him, this was unfair and (yes, he said this many times) should be outlawed. A business should be required to be in a brick and mortor store front. The guy working in his basement should be required to sell only to those who have a "real" store.

That Model RR hobby shop is now owned by someone else and is a cut-rate print shop where you can buy the lowest priced photocopies, banners, pop signage, etc, in the area. The "new" store is thriving because the margin is very (ridiculously?) low so his prices are ridiculously low. High volume at low margin.

Hmmmmmmmm?

Disclaimer:
These are observations, not neccesarily my opinions. I don't play a dentist on TV or a mechanic on Radio. I input garbage by the shovelful (and the garbage guy carts it off by the truckload)

 
 
     
 

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