Folder Marketing/Web MarketingBrochures - samples of?


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 From:  Franklin (FW_HAYNES)
 To:  Puck (PUCKERBRUSH) 
3012.2 In reply to 3012.1 

I believe that Laser bits does a brochure as well as a catalog. If you are totally at a loss for layout ideas, get one of theirs and use it as a template. Keep the layout the same, just replace all the info and graphics with your own.
I am not to that phase yet with my business, but when I reach my eventual goal I am going to have target market brochures as well as a full color catalog.
Something else that my spark some ideas is a book series put out by Rockport Publishers called "The Best of Brochure Design." I own volume 2 and it gets my mind working. It has chapters on general layout, tone, diecuts, you name it.

Sometimes the angels fly close enough to you that you can hear
the flutter of their wings...

 

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 From:  Puck (PUCKERBRUSH)
 To:  Franklin (FW_HAYNES) 
3012.3 In reply to 3012.2 

Franklin,

I like the book idea, going to be in town today and will stop by the book store and see if I can find the one you suggested.

Theres a ton of difference from doing graphics on signs and vehicles to making a informative brochure. The graphic part is no problem it's that informative part I'm at a loss for.

Thanks,
Puck

 

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 From:  PenTrophy (PENINSULATROPHY)
 To:  Puck (PUCKERBRUSH) 
3012.4 In reply to 3012.3 

In this day and age why are we still trying to "Print Brochures" when the Web is so versitile. A customer calls and asks if you have X and what it looks like. "Bam" it's on the web. I'm not talking generic.. I'm talking custom.

Do you need to be ready to support this manner of customer service....Yes. that means catalogs, scanner, digital camera. I have customers across the USA for this reason.

A sports mom e-mails from Flordia looking for a specific trophy. Within the hour a catalog picture... or even better, a photo of a mock up trophy. "Bam" Order made/paid and in the mail.....

Puck you have a website Use it to the max.

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Mark
In the Great Northwest!

 

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 From:  gt350ed
 To:  Puck (PUCKERBRUSH) 
3012.5 In reply to 3012.1 
Puck: Your post indicates that the customer is requesting a brochure "of one of my products". Is this correct? They want a brochure pertaining to just one product?

If so, I would consider a one-off flyer. A single page. Use Corel or whatever. Maybe even Word. Scan an image of the product. Place it on the flyer wherever. Build text around it, above it, below it, etc. Create a text box for your Company name and contact information and, essentially that's it. You could even personalize it to them right on the flyer.

One caution...if this might be shown to a competitor, you'll want to be selective as to what you want on it.

But to answer your original question, we use Microsoft Publisher for a variety of things. They have lots of brochure templates included. Tri-fold, etc. Other than the learning curve if you have not used it, it can be very useful.

Ed Holley
Victor Valley Trophy Co.
and Coffee Mugs Online
www.coffeemugsonline.com

 

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 From:  Cindy (CINDYM)
 To:  Puck (PUCKERBRUSH) 
3012.6 In reply to 3012.1 

Contact Donna or Dave Gray at Awardmall.com and talk to them about this. I seem to remember one of their daughters designing a program for a small catalog that you could plug in your own products, but the format was available on a disk for not a lot of money. Tell them what you want to do, and see if any of the products they sell will work for that.

We have made tri-fold brochures using Coreldraw, adding photos that we've taken with our digital camera. This has worked well for us, and if we need to make changes to pricing or product, it is easy to do. We're only printing out a few at a time, but I guess you could take a master copy to a printer and have a bigger amount run off too. Printing them yourself isn't the most cost effective way to do this - having them professionally printed is probably less expensive for the larger quantites. We are still working out the glitches, so have chosen to print them inhouse til we have everything the way we want - then we'll go outside for the printing.

Cindy M

EDITED: 22 Feb 2006 by CINDYM

 

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Message 3012.7 was deleted

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 From:  PenTrophy (PENINSULATROPHY)
 To:  Puck (PUCKERBRUSH) 
3012.8 In reply to 3012.7 

I'm sorry I was trying to build your business..


I can understand your reservation not to advertise this "One Product".

If it is the money maker you make it out to be "don't keep it a secret".

Go national. A brochure delivered to every Vet might be your answer.

Helpful items:
Tried your Horse Tag link but only got a puppy......might want to check the link..... also on several pages the header txt was not aligned so one line of text was typed over another..

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Mark
In the Great Northwest!

EDITED: 22 Feb 2006 by PENINSULATROPHY

 

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 From:  Puck (PUCKERBRUSH)
 To:  gt350ed 
3012.9 In reply to 3012.5 

gt350ed,

Yes, just the one product. Not to worried about competitors, they have their version of the product and theres new ones coming out I'm sure.

I was thinking on the lines of a tri-fold and was wondering if I should take one section and place an order form on it? If they pick the brochure up when they go in to this office, don't use the net and want to just place an order it would come in handy.

I think to just get this one done and to the customer I will do what you suggested and then check out the book Franklin suggested to get a professional one made up in quanity. I can always send these out to other businesses to see if they are also interested.

Thanks,
Puck

 

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 From:  Puck (PUCKERBRUSH)
 To:  PenTrophy (PENINSULATROPHY) 
3012.10 In reply to 3012.8 

PenTrophy,

Sorry PenTrophy didn't mean to make that post sound like I was bashing you, wasn't trying to do that in any way. Just was trying to say that a lot of the people who call my business don't use the internet, not sure why they don't.

I can tell I upset you by my post and will offer you my public apology,

I am sorry if I said anything that offended you, it was not my intention.

Puck

 

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 From:  Puck (PUCKERBRUSH)
 To:  Cindy (CINDYM) 
3012.11 In reply to 3012.6 

Cindy,

Thanks for the input. I'm going to do the one print out and then have one done up in a larger quantity.

I'll also check out Awardmall.com on that program.

Thanks,
Puck

 

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 From:  PenTrophy (PENINSULATROPHY)
 To:  Puck (PUCKERBRUSH) 
3012.12 In reply to 3012.10 
Not offended... just trying to help............

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Mark
In the Great Northwest!

 

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 From:  Puck (PUCKERBRUSH)
 To:  PenTrophy (PENINSULATROPHY) 
3012.13 In reply to 3012.12 

Thank You, your help is appreciated.

Puck

 

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