Sublimation at wholesale - Engraving Etc. Forum

From:	Becky (KIAIJANE)	18 Apr 2006
To:	ALL	1 of 4

3553.1
Hello all! I have seen some discussions here about pricing for sublimation. I had a question about wholesale pricing if you are just pricing the service of sublimation. Do you still charge by the square inch and what do you charge? Say for example, a license plate is 12 x 6" which makes it 72 square inches (am I right on that calculation?) What would you charge a retail customer for that and what would you charge for wholesale? Or would it even be profitable to try to do sub for wholesale? Thanks in advance Becky

From:	Stunt Engraver (DGL)	18 Apr 2006
To:	Becky (KIAIJANE)	2 of 4

3553.2 In reply to 3553.1

Becky,

I mostly do sublimation for other businesses.

I have a $25.00 set up charge, and charge .35 per sq. in. for imaged aluminum plates, with a $5.00 minimum charge per plate.

No new set up charge, if the same file is used, with the only changes being names, dates, titles, etc.

I make allowances for volume orders, on a case-by-case basis; sometimes waiving the set up charge; other times lowering the minimum charge per plate.

I stopped calling my work wholesale. It's the price I charge to be profitable. If another company finds room to mark up my prices, great!

Many do.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA

EDITED: 18 Apr 2006 by DGL

From:	Becky (KIAIJANE)	19 Apr 2006
To:	Stunt Engraver (DGL)	3 of 4

3553.3 In reply to 3553.2
Thanks Dave, I had read a post of yours before similar to what you just sent. I just wasn't sure if that was a standard rate you charged for everyone or if you had different rates for different types of sales/quantities etc. You've answered my question yet again!! Thanks so much!! Becky

From:	Stunt Engraver (DGL)	19 Apr 2006
To:	Becky (KIAIJANE)	4 of 4

3553.4 In reply to 3553.3
Becky, If I'm working direct with the public, I still use the $25 set up charge, but charge more for the imaged metal. I will make exceptions for my "retail" prices, depending on the volume and regularity of business. I make namebadges for a small chain of Mexican restaurants (pretty steady work) and charge the same for them, as for trophy store clients. I also do namebadges for other companies, (trickle in, as 1z-2z's) and charge twice as much, for them, than my usual business-to-business customers. I don't think my pricing could be considered "standard." I've heard of others charging more, and still others, charging much less. David "The Stunt Engraver" Lavaneri DGL Engraving Port Hueneme, CA