Becky,

If I'm working direct with the public, I still use the $25 set up charge, but charge more for the imaged metal. I will make exceptions for my "retail" prices, depending on the volume and regularity of business.

I make namebadges for a small chain of Mexican restaurants (pretty steady work) and charge the same for them, as for trophy store clients.

I also do namebadges for other companies, (trickle in, as 1z-2z's) and charge twice as much, for them, than my usual business-to-business customers.

I don't think my pricing could be considered "standard." I've heard of others charging more, and still others, charging much less.

David "The Stunt Engraver" Lavaneri
DGL Engraving
Port Hueneme, CA