The 45% rule works on signs and plaques, on oddballs throw it away. It has to look good and I personally do not like screaming. I think .4 is near the max I would ever use for that message. To fill more space you might want to stretch the width a little.
The right size IS what looks good. Sometimes you have to go with what looks best, but maybe not really good. (Because you cannot get to really good on everything.)
Philadelphia, PA (Really Bensalem)
When you finally understand it completely... it changes. |