I never really thought about it, interesting.
I tend to go by product. Office, subgrouped by desk bars, door signs, badges, etc. I use a merchandiser every few months to give an improved look to what I set up. It is amazing what a good one can do.
Like other creative things merchandisers run the gamut. From poor and all setups looking alike, to different and beautiful each time. Some merchandisers go stale, so if you use one keep your eyes open for that. If they take a long time to get to you, that is OK if the work looks good, it is usually creative thinking time. If they come seemingly unprepaired, they are usually going stale and the results will show big time.
Philadelphia, PA (Really Bensalem)
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