Tony,
From what I've seen others say about perpetuals here, I'd say that would likely include the title plate, plus one "list" plate.
If the customer could supply me with a "soft" list of names to engrave, I'd be inclined to charge much less for the other 27 than if I had to type each one in myself.
In the end, only you know what $$$ you have to make.
Cody
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