Puck
I agree about the service thing. JDS and Johnson both offer EXCEPTIONAL service.
Service or lack there of is a sore point with me. Not just in this industry but in all business...it is something that is dying in America as companies struggle to keep the bottom line up.
What they do not realize however, is their bottom line would grow just as fast if not faster IF the proved the exceptional service of the two companies mentioned above.
I try to provide the best I can. I am currently reordering everything I need to redo a badge order for 32 badges.....that an emblem came off of. These badges are scattered all over the state right now, but I will be mailing them out, with a complimentary coffee mug eblazoned with the company logo and personalized with each persons name.....
I bring this up as an example of how superior service can actually be a great marketing tool.
Good Luck
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