You need to make a good markup on the materials. If that is 3X or 10X depends on the product. (I have one that is 100X.) Usually the higher priced items have a lower markup, but it should still net you more than the lower priced ones at the higher markup. (Too easy to get trapped with this one.)
On plaques and some awards that usually have a lot of wording, we give 50, 75, or 100 letters in the price. $.22 per letter after that. (Tremendous resistance to $.25, but no resistance at $.22)
On items that get a few lines of engraving usually 1 line is free, each additional line is $4. It used to be $3 and there was no resistance to the change, go figure.
A few items like a 4" heart come with three lines. (They have been added into the price already at the $3 per line.)
Some items that often get sold without engraving, there is no free engraving. Card cases, brass keychains, compacts, and pens are among these items.
If you think I have this all together, you are so wrong. There is still a lot of gut wrenching indecision involved.
Philadelphia, PA (Really Bensalem)
When you finally understand it completely... it changes. |