I have changed my laser time pricing. I was leaving too much on the table. The results of a laser are usually far superior to my rotary engraving and were priced far less.
When using just laser and load/unload time, (yes, that is part of the laser time), I used to be $60 wholesale and $90 retail. (With this figure you have to charge shop rate for job layout time.) I then went to about $90 wholesale and $120 retail. I have since started to price it as a rotary job, easier to figure, no resistance and I do not leave a ton of money on the counter.
The industry used to charge by the letter. That covered each letter in setup of the type and the engraving time. We went to computerized engravers and pretty much stuck with it. Laser works there also, people are used to it.
Big wholesale jobs are a different story.
Philadelphia, PA (Really Bensalem)
When you finally understand it completely... it changes. |